The Power of Expectancy in Healthcare
Hey team, Lately, I’ve been deep into behavioral economics, especially the work of Daniel Kahneman, which highlights the consistent irrationalities in human decision-making. These patterns, while irrational, are often predictable, and nowhere are they more visible (or more costly) than in healthcare. My interest in this stems from a broader curiosity about human behavior, how we often make decisions that seem illogical on the surface, yet follow systematic patterns that can be understood, anticipated, and even shaped to support better outcomes. Today, I want to explore one piece of that puzzle: expectancy. Specifically, how it shapes our experience of medical treatment, including both its beneficial effects and trade-offs. I'll be organizing this around four key questions: ...